Wednesday, February 29, 2012

If You Don't Know Who Enrique Pena Nieto Is, Then You Are Living In The Dark Ages

Enrique Peña Nieto is the official presidential candidate of the Partido Revolucionario Institucional or PRI to the 2012 Mexican Presidential Elections. He was governor of the State of Mexico and now has decided at aged 45 to become a presidential candidate. Even though he has political connections, he is a lawyer with a master's in business.

He has been involved with the PRI since 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. Add to his resume, Chairman of the Political Coordination of the same Legislature.

If you count the decade of the 90's to the year 2002, Nieto was working for the state government of Mexico for at least 10, maybe 12, years. During his stint in the state government of Mexico, he acted as, Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System In addition, he was a member of the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has shown his versatility by also working as a political advisor to PRI National. His long term dedication to the party has paid off with his elevation to position of presidential candidate. His move from state government to presidential candidate has been seamless.

In 2004, he played a role in nominating candidates for governor of the state of Mexico. He beat other candidates in the nomination process, namely Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He represented the PRI as the gubernatorial candidate in February of 2005.

Victory day was July 3, 2005. He won 49 percent of the vote. He was sworn in as governor on September 15, 2005.

The elected governor's political agenda include advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation. A true politician, he proved himself extremely capable of handling conflict within the party. The state's economy, housing and agriculture business all benefited from his time in office.

His run for the presidency began when he finished his term as governor. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. Beltrone quits Nieto fits.

Although there has been a lot of talk of illegitimacy, Pena Nieto is considered to be the next president of Mexico. It is no surprise that Pena Nieto has cleverly held his own political polls to discredit his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The 80 million people in Mexico get to decide on who will govern them, on July 1, 2012.

The PRI hopes to regain the Presidency through this popular former governor of Mexico state. Enrique Peña Nieto claims to represent a new generation of politicians, unlike past dictatorial governments in his country. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Preparing for Coming Trends With Steve Heyer CEO

It is wise to adopt a mutable concept of marketing, according to Steve Heyer CEO, to answer the shifting demands of consumers. Heyer spoke of such things years past, almost as though he could see the future with inhuman clarity. Perhaps his most memorable words on them were given in 2003, during a notable address of his peers.

Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. His words from some years past were eventually continued in subsequent interrogations regarding them. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.

Heyer's emphasis was on the marketing of an experience. We deliver memories.” Heyer and his idea of marketing experiences blazed a trail in the marketing industry following that, for the freshness of the proposed outlook.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. Interestingly, this too has proven true. Nowhere is this more visible than in the technologically-centered industries.

The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Consumers went online in droves when songs started becoming downloadable on sites for free.

Heyer's conference speech talked about the panic music-producers went through during this time. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.

The idea behind his words was the replacement of traditional understandings of products with new concepts based around them being associated with a certain lifestyle. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. This marketing tactic would lead to emphasis being placed on the entertainment possibilities of each hotel.

To this end, Victoria’s Secret has been called on to partner with the hotels to produce The Limited Victoria Secret shows for exclusive viewing in the hotels. To tempt customers, the shows have been marketed as exclusive events. Such shows how cultural marketing may be used.

Heyer has also spoken out against slapping on brands in films. This is a meaningless practice, in Heyer's opinion. He also said this practice neither improves storylines nor enhances marketability of products.

Steve Heyer CEO used to head Coca Cola Ventures. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. Heyer set Coke glasses on the judging table of a famous talent show on television.


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